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Our Story

Not a Booking. A Partner.

Founded in 2008 by Julie Johnson and Simon Jones on a simple belief: exceptional travel should never feel transactional.

Our Story

A Boutique Alternative,
Built on Direct Access

Azzurro Travel was founded in 2008 by travel industry veterans Julie Johnson and Simon Jones on a simple belief: exceptional travel should never feel transactional.

After more than a decade at another agency, Julie and Simon saw an opportunity to build something different: a boutique travel company where clients work directly with experienced advisors, not layers of departments, call centers, or automated systems. They envisioned a company that could deliver the sophistication of luxury travel combined with the speed, precision, and round-the-clock responsiveness demanded by film, music, advertising, and executive travel.

Over the past two decades, our founders have personally explored more than 100 countries, bringing a truly global perspective to every itinerary, production schedule, and last-minute challenge. From boutique hideaways and wellness retreats to moving talent, executives, and production crews across continents on hours of notice. Azzurro Travel has successfully moved thousands of travelers across hundreds of productions on six continents.

"True luxury is knowing that experienced, dedicated travel professionals are always at your fingertips, ready to solve problems before they become interruptions."
2008
Year Founded
Women's Business Enterprise CertifiedCertified by WBEC-West since 2014.
Azzurro · Italian for Sky Blue

Cloudless skies.
Complete freedom.

In choosing a name, our founders looked for the feeling they wanted every client to have: the confidence to travel without worry. They found it in a single Italian word.

What We Stand For

Our Core Values

People First

Every traveler is a person with a story, not a booking number. We invest in understanding who you are before we open a reservation system.

Accountability

When we say we'll do something, it gets done. When something goes wrong, we own it and fix it. No excuses, no finger-pointing.

Transparency

We believe in honest communication about pricing, options, and trade-offs. We tell you what you need to know, not just what you want to hear.

Curiosity

The world is vast and full of extraordinary places most people never discover. We stay curious and bring that knowledge to every client interaction.

Excellence

Good enough never is. Whether booking a $400 shuttle or a $40,000 charter, we approach every reservation with the same standard of excellence.

Passion

We genuinely love travel and what we do. That passion isn't a marketing line. It's the reason our team members have been in this industry for decades.

Our Journey

From One Idea to Six Continents

1
2008
Founded in Marina Del Rey
Julie Johnson and Simon Jones launch Azzurro Travel, a boutique alternative to the call-center model built on direct access to experienced advisors.
2
2010
Entertainment Industry Focus
Word-of-mouth spreads through Hollywood. Azzurro begins specializing in production travel for film, television, music, and advertising clients.
3
2014
WBE Certification
Azzurro Travel earns Women's Business Enterprise certification, supporting diversity initiatives for major corporate clients.
4
2018
Group Travel Expansion
Azzurro expands its group travel division, bringing concierge-level service to corporate retreats, conventions, and incentive programs.
5
Today
Thousands of Travelers. Six Continents.
Serving creative agencies, film production companies, music professionals, executives, and discerning leisure travelers, all with the same direct, personal service that started it all.

What makes Azzurro different is not just where we can take you. It is how we show up when it matters most. Our clients don't expect a booking. They expect a partner.

Julie Johnson & Simon Jones · Founders
Recognition

Certified & Trusted

WBE Certified

Certified by WBEC-West as a Women's Business Enterprise.

Luxury Travel Specialist

Preferred partnerships across the world's top hotel groups, cruise lines, and hospitality brands built over 17 years.

Entertainment Industry Partner

Listed in the LA411 Film & TV Production Directory and trusted by major studios and talent agencies throughout Hollywood.

Ready to Work With Us?

Join the VIPs, executives, and families who trust Azzurro Travel with their most important journeys.

Get in Touch